Methods To Enhance Your Hotel Occupancy

When you run a hotel business, it becomes extremely important to ensure that your hotel is in a robust and healthy condition. If you wish to figure out how your business is doing, you would need to see if you hold a decent occupancy rate. The occupancy rate differentiates for various hotels, depending on the area that they are situated in. For example - 

Hotels located at tourist sites have a higher occupancy rate especially during vacation time whereas hotels in other cities might have a different landscape altogether. 

However no matter where your hotel is, you have to always ensure that you carefully channelize all your efforts towards driving in more traffic and thereby maintaining a balance in the occupancy rate between the weekends and also on the weekdays. 

Let us help you figure out the best practices that you must undertake in order to enhance your hotel occupancy.

1. Smartly Comprehend and Target the Right Market

The best method of moving forward in the right direction would primarily be to take a quick step back and make some initial research. You should firstly try to figure out methods via which you can smartly attract in more guests during weekends as well as on weekdays. You could preferably tie up with some event planners so that they could use their skills and plan more events such as birthday parties, get togethers, engagements, weddings, ladies kitty parties, award functions, corporate get togethers, farewells and other occasions alike. 

2. Do Some Marketing For Your Hotel

Marketing is the most critical aspect of any business. This helps build a unique brand identity. You must have a distinct business website that should be mobile friendly and you should then use your business website to smartly share great informative content, and to also organize and promote your hotel events. 

• PRO TIP - Be More Social:

 Make sure to mark your hotel presence on all social media platforms. You should have your own page and you can also run travel forums on Instagram and Facebook. Also if you are in the local area then make sure to post more about the local activities or other things to do such as about the local flea markets around, the night markets, about events, local foods and drinks that visitors should ideally try. Such activities undoubtedly attract all millennials and it can in turn help you get a higher occupancy at your hotel.

3. Carefully Manage Your Online Reputation

You must try to gather as many positive reviews as possible. This would help bring in more potential customers to your hotel and would also improve your hotel's overall reputation. Try to carefully add feedback questionnaires wherever possible, be it on the front desk, inside the hotel rooms, on your social media, your business website and so on. You can even smartly integrate this with your PMS Software, and thereby streamline the entire process as per your distinct requirements. 

4. Strategize All Pricing Decisions

You should preferably have an automated system in place as that would help you design your distinct hotel tariff rates along with the restaurant menu prices. You must come up with a unique and a robust pricing strategy that should help you attract more clientele. An easy integration with your PMS Software can  assist you choose the correct pricing with the discounts. You can even offer discounts along with other schemes, especially as and when the occupancy looks a bit dull, whereas on the contrary you may cut down on the discounts whenever the occupancy at your hotel goes high. 

5. Manage All Your OTAs Channel

We can't stress enough on the plethora of benefits that OTA channels render and there is thus no way that you can choose to ignore all those benefits of having OTAs with meta-search engines, especially if you are planning to enhance your hotel occupancy rate and thereby accelerate your hotel bookings.  

You should try to find out about all famous OTAs especially in your native country as that can help you increase your online reach immeasurably. Herein it is crucial to have a cloud-based Hotel PMS in place. Your PMS software along with its channel manager would aid you update tariff rates and inventory across all the various connected channel partners on a real-time basis. Furthermore your Meta-search engine would assist travelers to smartly compare your hotel’s tariff that is listed on different OTA channels. A meta-search list on your website would also invite travelers to easily book rooms from your hotel website.

6. Pay Greater Attention To Your Guests

Having myriads of guests at your hotel would in turn enhance the occupancy rate and that's what we are desirous for. So make sure that all your guests should be more than just simply taken care of. Your hotel guests should be extremely well informed, they should be well served and well heard of at all times. By saying well informed, we refer to the fact that they should be offered with all the crucial hotel information, they should be apprised of all your hotel services that you have mentioned on your business website or on the social media handles. Well served means that your guests should be given a treatment par excellence so that they lovingly reminisce about their stay at your hotel and this would in turn lead them to spread a good word of mouth. Well heard alludes to your staff being at their disposal 24/7 and also you must avail their crucial feedback by way of a smart questionnaire and you should acknowledge the same, reverting back to your guests as soon as possible. You can then smartly integrate this system with your hotel management software so that it can track your guest's unique behavior pattern in order to furnish you with clearer insights for rendering better hospitality services. This would in turn help your guests build a solid trust in you and your hotel. 

7. Try To Get More Direct Bookings

If you truly wish to augment your hotel occupancy then you must craft a mobile friendly website so that your potential guests can easily use your website to directly book hotel rooms without looking around for any additional help as that might act as a deterrent for them. You should therefore consider integrating your website with a good billing software that can easily streamline and manage all your hotel operations along with the online transactions and the bookings. 

• PRO TIP - Partnership With The Giant Corporates:

You should try to tie up with giant corporates and avail opportunities for conducting their seminars, professional business meet-ups, corporate get togethers, trade shows, meetings, workshops, award functions and more at your hotel. This would help keep your hotel occupied even during weekdays. Also these big corporates can even make their visiting clients and other team members stay at your hotel during the weekdays. This is one of the most brilliant and effective strategies that hoteliers usually make smart use of.

And voila! If you follow all of these above elucidated methods and strategies, your hotel's occupancy would automatically skyrocket within no time.

Links: https://hotelinnoidameerutharidwar.blogspot.com/2022/01/business-hotel-in-noida.html